WarpShare™

The Sound of Inevitability

While legions of lawyers battle for “control” over media distribution and usage, a large majority of global consumers have defected to “pirate” sources for media. Forfeited in this battle of wills is the discourse needed to redefine the value provided by producers, advertisers, and consumers along with how to exchange this value. From a high level it seems straightforward. Producers create content consumers want to spend time with and advertisers want to be associated with. Advertisers want to inform consumers and associate brands with content. Consumers want content and information. Everyone brings value to the table but they lack a common marketplace and common metrics. It’s time to step into this chasm with an open marketplace where consumers, producers, and advertisers freely trade value based on shared metrics.

Traded value must change from extracting value from the movement of stockpiles to extracting value from the flow of data. To maximize value it must flow everywhere freely. Free flowing content focuses the market on the most important goal: attracting and keeping the attention of the content consumer. Anything that impedes this goal appears as an obstacle and the flow will be routed around it.

(nod to Gerd:  http://www.gerdleonhard.net/2007/07/gerd-leonhards-.html)

“Do you hear that Mr. Anderson? That is the sound of inevitability.”

Categories: Industry Thoughts

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