WarpShare™

It’s The Audience

While mainstream media argues, “people need to learn the value of music”; digital media lays bare a cold reality: Media has no value (fungible) without people — it inherits value from the size and influence of its audience.

None of this is new. What’s changed is the business. Crappy entertainment no longer garners attention simply by occupying a place in the distribution channel. Simultaneously, good stuff wins an audience via many zero-cost channels.

So let’s leave behind the “manual grain counting” business and replace it with something that will “feed the world”. This is probably the biggest lesson from Google’s success: “More value can be harvested from aggregated attention and interaction than from tit-for-tat transactions.”

Categories: Industry Thoughts

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